SXSW 2019

Facial Recognition for Brands: Creepy or Cool?


Facial recognition is becoming smarter, faster and easier to implement and it’s time for brands to start paying attention. Can brands leverage the technology to improve customer experience? Can they do so without being creepy and, more importantly, intrusive?.
Technical Architect, Thomas Tusia, explores the tech behind facial recognition software and use cases for brands seeking to take their customer experience to the next level with the triple threat of machine learning, big data and facial recognition software.

Additional Supporting Materials


  1. The audience will learn how to leverage the tech stack needed for facial recognition implementation.
  2. How to effectively use big data, machine learning and facial recognition in your brand’s strategy.
  3. Specific use cases for brands that audience members can apply to their companies in the future.


  • Thomas Tusia, Technical Director / Cloud Architect, Isobar


Laura Martin, Marketing, Isobar

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Intelligent Future
  • Track 2
  • Level: Advanced

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