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SXSW 2019

Going into Overtime for the Connected Fan

Over the past 10 years, sports has evolved from the JumboTron to small screens as a new generation of interconnected fans are interacting with their favorite sports content on their own terms. Today, fans worldwide can easily engage with their favorite teams, athletes and games - from watching a game at home to following their favorite athletes on social media. With a refocused concentration on the fan experience, who are the disruptors that are changing the rules of the game? This panel will examine how sports media, streamers and leagues are feeding the superfan appetite with personalized sports experiences.

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  1. How have technology, strategic partnerships and sports media impacted and disrupted the sports fan experience?
  2. What are some unique activations that have built sports experiences for the connected fan?
  3. How has technology changed the way consumers experience sports?


  • Ed Romaine, Chief Brand Officer, Bleacher Report
  • Dan Rossomondo, Head of Media & Business Development, NBA
  • Ahiza Garcia, Sports Business Reporter, CNNMoney
  • Gene Miller, Head of Sports Experience, Hulu


Christine Alabastro, Corporate Communications, Hulu

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Sports
  • Track 2
  • Level: Advanced
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