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SXSW 2019

How to tell the Human Story of Complex Tech Brands

Terrorism, ransomware, child pornography, arms trafficking run wild in the dark web, linked by cryptocurrencies that hide crimes from law. As a crucial resource in the battle between online law enforcement & criminal activity, Elliptic works with institutions and government agencies to stop illicit activity. To relay Elliptic’s goal of finding truth in data, Superunion’s identity is inspired by the raw digital design of data lines and the blockchain, translating the complex technology in a human way. This session will explore the power of design to tell the human story behind technology.

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  1. How can design capture the complexity of what technology business does?
  2. Why is it crucial for technology brands to tell the human side of their story, for investors, clients, talent and the world?
  3. Why is human-focused, simplified design important to tell that story?



Inga Howell, Business Development Director, Superunion

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Intermediate
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