How to Uncover Brand Stories That Transform Guests

Description:

With disruption infiltrating nearly every industry today, companies of all sizes are reinventing themselves and their brand identities to embrace the digital and physical transformation trend. However, in an effort to be coined as a digital leader, corporations have lost sight of what's most important – the minds and hearts of their customers. The companies that succeed will be the ones that value emotional connection with their customers and embrace the next wave of integrated transformation – emotional transformation.
Christian will discuss how companies need to tap into emotions to be identified as brand leaders in today’s world as well as how to reinvent their brand to place emotional storytelling at the heart of their business strategy.