SXSW 2019
Survival of the Niche-est
Description:
Today's technologies serve infinite entertainment possibilities. With so many options, how do niche creators and streaming services measure success? Hear from creators and fan services as they share how they overcome audience fragmentation to go deep and super-serve their communities. Learn best practices for fostering engagement, building audience rapport, and creating fan experiences around the niche-est of subjects.
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Takeaways
- How do niche creators and streaming services find success without marketing to the masses?
- How do fan services build deep audience engagement?
- What are the best practices around servicing fans, online and off?
Speakers
- Arlen Marmel , General Manager, VRV, Ellation
- Jane Weedon, Director of Business Development, Twitch
- Joan Solsman, Senior writer, digital media, CNET
- Jaime Davila, President and founder, Campanario Entertainment
Organizer
Aimee Lee, Consumer Media Relations Specialist, Ellation
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