SXSW 2019

Trust in the Sharing Economy

Description:

Americans trust each other less than ever, yet our economy has increasingly become one of sharing everything.

We share a ride to work, our cars, our bikes, our dog walkers, our handbags, even our bedrooms. But we also know in the sharing economy sometimes trust is broken.

In our panel discussion we'll explore what happens to trust when we layer in variables such as user ethnicity, gender, country of origin, and emerging technology within the sharing economy. In addition to poking and prodding at these variables, we'll explore how we can begin to mend trust in areas where it has been broken.


Related Media


Takeaways

  1. Greater awareness to bias(es) in the sharing economy
  2. Ways that as users we can help mend trust
  3. How brands can help foster stronger trust in the sharing economy

Speakers

  • Jordan Mitchell, Senior Marketing Strategist, Huge Inc

Organizer

Jordan Mitchell, Sr Marketing Strategist, Huge Inc.


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Beginner


Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.