SXSW 2019

Dear data scientists, please don’t kill our music!


People consume most music digitally now – leaving rich data footprints. We know a lot more about how, when and where people are listening to music. Musicians increasingly experiment with iterative releases that resemble the way that software is released. Designers worked out how to use design-led and data driven approaches to build products with integrity – they’re good for customers and good for businesses. How can we take these learnings and approaches to music creation without killing it?

Related Media


  1. Critically debate the potential value for labels and music production companies in hiring a data scientist, for example as A&Rs.
  2. Explore whether an increase of data analytics and machine learning in the music industry will boost creativity or dampen it?
  3. Learn how to protect your music integrity by understanding how data driven designers have protected theirs.



Niklas Wiedemann, Business Design Lead, Fjord - Design and Innovation by Accenture Interactive

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Music Industry & Culture
  • Track 2
  • Level: Advanced

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