Dear data scientists, please don’t kill our music!

People consume most music digitally now – leaving rich data footprints. We know a lot more about how, when and where people are listening to music. Musicians increasingly experiment with iterative releases that resemble the way that software is released. Designers worked out how to use design-led and data driven approaches to build products with integrity – they’re good for customers and good for businesses. How can we take these learnings and approaches to music creation without killing it?