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SXSW 2019

Building a Maker Culture

The world and tech are changing. Nothing new there. We’re also told that we need “innovators” and to look out for “unicorns.” If you’re looking for these elusive creatures, you’re unlikely to spot them. But if you go on the hunt for another species – the makers in your ranks – you’ve taken a big step in future-proofing your organization. We’re not just talking about nerds playing with robots and AI, but people who make things with their hands, like the engineers in the admin department, the carpenters in IT, and the creatives who code. In this workshop, we’ll help you find and nurture the makers in your organization, so you can start making things people actually want. Just think of what kinds of things you can create once you release your makers from their silos!

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  1. Learn that “innovator” means not just a techie, but also one that spends time on creative and non-technical projects. They are the true makers.
  2. Look for people who accept failure as part of their journey and are willing to engage with technology – both creative and practical applications.
  3. How to nurture them? Care. Coaxing. Shining. Showing.


  • Matt Webb, Global Chief Technology Officer , Mirum


Sally Abbas, Global Marketing Manager, Mirum Agency

Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Intelligent Future
  • Level: Intermediate
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