SXSW 2019
How Legacy Brands Disrupt Themselves on Social
Description:
Out with the old and in with the new is not always an option for legacy brands. Consumers are demanding digital convenience and personalization, and brands must disrupt themselves to build their audience. Join General Motors, Johnson & Johnson and Spredfast to learn how these 100-year-old brands are evolving with their audience and meeting consumer demands using social media.
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Takeaways
- What are consumers demanding from brands on social in 2019?
- How has your brand had to change the way you speak with customers over the last decade?
- Can legacy brands evolve their social channels without completely rebranding?
Speakers
- Virginia Miracle, Chief Customer Officer, Spredfast
- Carrie Sloan, VP, Global Content Lab Director, Johnson & Johnson
- Rebecca Harris, Global Head of Social Media Center of Expertise, General Motors
Organizer
Caitlin Cavanaugh Scruggs, Brand Marketing Manager, Spredfast
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