SXSW 2019

Going from Behind the Screen to Mainstream with AR


Simple Augmented Reality (AR) applications, such as Apple animojis or Pokémon Go, have captured our attention, but the full potential of AR is just now being realized in far more consequential ways. Content limited to pages on flat screens require people to mentally translate 2-D information for use in a 3-D world. AR vastly improves this by allowing people to process the physical and digital simultaneously, eliminating the need to mentally bridge the two. Come learn how this paradigm shift will change everything.

Additional Supporting Materials


  1. AR has been overhyped in the past. We’ll discuss what’s changed and why companies should prepare to make AR design and development a core strength.
  2. The industry roles AR will have the greatest impact on and the combined skills that’ll be highest in demand.
  3. The approach (a software-development model, a content-publishing model, or something entirely new?) that’ll work best for teams delivering AR.



Greg Carley, Principal Director of Design Strategy Group, Fjord Design and Innovation

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: VR/AR/MR
  • Track 2
  • Level: Intermediate

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