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SXSW 2019

Change by Product

Change is hard. How to lead Digital Transformation in companies large and small occupies most leaders’ minds today. Many claim to have a recipe at hand. Still most initiatives fail with massive resources and valuable time lost.

There can be no simple solution to complex problems. Instead, this talk introduces a central component that is often overlooked but, when done right, can act as an effective change agent in the complex, never-ending process of digital transformation: product innovation.

New products are something everybody can relate to – from board rooms to office cubicles to workbenches. When creating new products, the need and potential for change become obvious. This talk focuses on practical, critical success factors that make change by product work in different contexts.

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  1. Why real change is so hard for organizations – especially successful ones.
  2. How product innovation can drive and facilitate organizational change.
  3. How to use product development to involve, connect and align stakeholders across an organization.



Wolfgang Wopperer-Beholz, Co-Founder, Product Field GbR

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Tech Industry & Enterprise
  • Level: Intermediate
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