☰ Sidebar
Voting period for this idea type has passed

SXSW 2019

How Streetwear Turns Hype Into $$$

Gone are the days when streetwear labels catered exclusively to hip-hop and skater kids on the fringes of society. Trading on scarcity and hype, this is a business on an unstoppable rise, with its poster child, Supreme, now estimated to be worth $1bn. What can we learn from such masters of frenzy? From coveted collaborations to luxury department stores releasing ‘drops’, everybody wants to satiate this young consumer's appetite. Listen to experts from Nike and Alexander Wang dissect this highly engaged community, and explore what makes the thrill of the chase such a successful retail strategy.

Share this idea

Takeaways

  1. What other industries (from fast fashion to luxury) can learn from streetwear’s retail strategy, including drops and coveted collaborations
  2. Understanding the highly engaged hypebeast audience and the importance of leveraging a community in order to achieve long-term connections
  3. How to leverage physical retail and digital tools in order to tap into a consumer’s sense of FOMO

Speakers

  • Swan Sit, Vice President of Global Digital Marketing, Nike
  • Ferdinando Verderi, Creative Director, Johannes Leonardo
  • Bia Bezamat, Innovation Editor , TheCurrent
  • Aaron Levant, CEO, NTWRK

Organizer

Bia Bezamat, Innovation Editor, TheCurrent

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Style & Retail
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.