A Dose of (Augmented) Reality: AR Goes Mainstream

Description:

What will it take for AR to cross the chasm? Though still in its infancy, AR is increasingly addressing our everyday digital needs and desires—from text messaging, recipe instructions and gaming—soon, we'll wonder how we ever lived without it. But even with so much use case potential, we’re still waiting for the breakout AR applications that go beyond the addictive games whose popularity come and go in short cycles. This panel will discuss what the major and minor players in augmented reality and beyond will need to do to ensure that adoption for the technology does not plateau in the next year. In this panel, we'll discuss:

+Developers’ hardware challenges
+Industries with the highest potential uses for AR
+Encouraging users to embrace AR’s “physicality”