SXSW 2019

How Coverage of Self-Driving Cars Can Kill People

Description:

Technology is only as good as our understanding of it. When it comes to self-driving cars, words can kill. Automation ≠ autonomy, and the hype cycle conflating them is responsible for the gulf between expectations and reality, in which lives and millions of dollars will be lost until morality and common sense intersect with language. Reilly Brennan, founding general partner of Trucks Venture Capital and a lecturer at Stanford, joins the Autonocast—a podcast founded by automotive tech columnist, author and endurance driving record-holder Alex Roy, TechCrunch transportation reporter Kirsten Korosec, and Ed Niedermeyer, a mobility technology reporter and author of LUDICROUS, an upcoming book on the tragic hero tale of Tesla—to talk about why these words matter.


Other Resources / Information


Takeaways

  1. The language people use to describe (and market) automated vehicle technology is still evolving.
  2. Getting it wrong has life and death consequences.
  3. The responsibility lies with the autonomous vehicle industry, the media, and consumers. Here's how we can do better, and what will happen if we fail.

Speakers


Organizer

Kirsten Korosec, Journalist and co-founder, TechCrunch & Autonocast


Meta Information:

  • Event: SXSW
  • Format: Podcast
  • Track: Tech Industry & Enterprise
  • Track 2
  • Level: Advanced


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