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SXSW 2019

Emotion Measuring: A Game-Changer for Live Events?

For years, live events have been analyzed the same way: post-event surveys, tally counters, app adoption, etc. Today new sources of data are available for event organizers to make informed decisions, improve creative content and better engage with their audiences. Could sentiment analysis, or emotion measurement, be the solution to change the event industry radically? During this panel, we will discuss recent case studies, their results and the potential of biometrics for the future of the live event industry.

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  • Vincent Leclerc, Partner, CTO, PixMob
  • Julia Cyboran, VP – MARKETING & COMMUNICATIONS, C2 International
  • Lindsay Nie, Head of Creative Technology, Cramer


Myriam Dumortier, Brand Manager, PixMob

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Intelligent Future
  • Level: Advanced
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