SXSW 2019
An Anthropological Approach to Reaching Customers
Description:
While human behavior is rapidly evolving, advertisers struggle to anticipate these changes and reach customers in meaningful ways at scale. Enter: anthropology. By understanding human signals alongside their digital footprints, brands can rethink their communications to deliver superior results. In this session, experts in technology, advertising, and anthropology will discuss how deeper societal learnings can transcend marketing jargon to create true omnichannel experiences.
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Takeaways
- What can anthropologists teach advertisers about reaching and influencing customers?
- Why should the ad industry think beyond just customers, to understanding human behaviors and norms?
- How will human evolution with technology impact our omnichannel future?
Speakers
- Alisa Stern, Head of Programmatic Partnerships , Intersection
- Louisa Wong, Chief Transformation Officer, Carat US
- Katie Ford, Chief Client Officer, Amobee
- Molly Garfinkel, Managing Director, City Lore
Organizer
Shira Palka, Senior Communications Manager, Intersection
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