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SXSW 2019

Licensing That Works - A 21st Century Framework

Licensing in today’s world is problematic. Music copyright is inherently complex and made worse by fragmentation, unknowns, inefficiencies and competing interests. Now, new technologies and current efforts to collaborate could offer a path forward to designing a licensing framework fit for the 21st century. Panelists from a cross section of the music industry will debate the path forward, assess obstacles, the potential gains and what’s required to get there.

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  1. What do rightsholders and developers need to support the next generation of consumer experiences?
  2. How can we collaborate to build a more sustainable and scalable industry?
  3. How can new technologies help us drive innovation and support the collaboration the industry needs?



Becky Brook, Commercial Lead, JAAK

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Music Industry & Culture
  • Level: Advanced
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