SXSW 2019
The Future of Augmented Reality in Sports
Description:
Augmented reality is, literally, changing the game for live sports. Digitally immersive technologies are turning legacy sports stadiums into giant, interactive gaming consoles allowing fans to make the physical world around them, digitally interactive. Whether it’s giving the t-shirt cannon an augmented reality makeover or allowing fans to win prizes with predictive gaming, immersive, gamified technologies like AR will revolutionize fan experience. Join Super Bowl Champion and LA Chargers Left Tackle Russell Okung, Sacramento Kings Chief Technology Officer, Ryan Montoya, Xperiel CEO and cofounder, Alex Hertel and panel moderator and AR/VR consultant, author, columnist and speaker Charlie Fink in a discussion about the future of AR and its impact on the fan experience.
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Takeaways
- What will the next generation of sports experiences look like for fans?
- How will virtualized technologies change the trajectory of the sports industry?
- How can sports executives and brands leverage new technologies to establish deeper more meaningful relationships with their customers?
Speakers
- Charlie Fink, AR/VR Consultant, Author, Columnist, Speaker, Forbes
- Ryan Montoya, Chief Technology Officer, Sacramento Kings
- Alex Hertel, CEO and cofounder, Xperiel, Inc
- Russell Okung, Left Tackle, Los Angeles Chargers
Organizer
Rhiannon Pacheco, Account Executive, Bhava Communications
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