SXSW 2019

Win Trust Not Alienate People through Blockchain


Blockchain is energizing a new generation of digital services that has the power to tip the balance of inequality to create a more open and just web.
Currently, blockchain is already being explored as an enabler of peer-to-peer energy trading; in the public sector, it’s helping 1.1bn people without official identification to create a legal and permanent identity; Dubai has pledged to become a blockchain-first economy — aiming to be conducting the majority of the emirate’s business using blockchain — by 2020.

This session will explain how companies can grow using blockchain to deliver transparency and prepare for the inevitable shift from “touch points” to “trust points”.

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  1. A better understanding of what blockchain is currently, how it will develop and what it will disrupt in the near future
  2. Learnings from other companies, industries and governments about how they are currently using blockchain
  3. A clear view on how you or your company can use blockchain to gain more trust from your customers



Thomas Mueller, General Manager, Managing Director Fjord Europe, Africa, Latin America, Fjord, Design & Innovation from Accenture Interactive

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Blockchain & Cryptocurrency
  • Track 2
  • Level: Beginner

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