Today, we're demanding more flexibility from the organizations we interact with, whether we're using the web, our phones or even our voices. But many brands are trapped in a web-focused approach that optimizes their content for a single website rather than a range of user experiences on diverse devices. For the State of Georgia, being a well-informed citizen used to mean jumping through many hoops, whether that meant a new information architecture or a chain of inscrutable web pages. With Ask GeorgiaGov for Alexa, Georgia's giving residents information they need without having to pick up the phone or power on a computer, all while transforming its web content to be voice-ready and channel-agnostic at the same time. Georgia's lessons can help you prepare your content to be future-ready too.
Additional Supporting Materials
Other Resources / Information
- In voice interfaces, conversational design, information architecture, and usability point to a need for a more voice-ready, agnostic content strategy.
- Ask GeorgiaGov provides citizens additional conduits for accessibility and information access with valuable lessons both in the public sector and out.
- Building voice interfaces must be interdisciplinary, with designers, copywriters, usability experts, and developers all with key roles in the project.
- Preston So, Director of Research and Innovation, Acquia
- Nikhil Deshpande, Chief Digital Officer, State of Georgia
Preston So, Director of Research and Innovation, Acquia
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