SXSW 2019
Connected Technologies Build Immersive Experiences
Description:
Immersive experiences are becoming the new norm, integrating technology into our everyday lives. Whether it’s at home, in the car, at the office, or on vacation, consumers’ daily lives are inextricably linked to technology and the personalization it provides. HARMAN Director of User Experience, Jason Johnson, and MSC Cruises Chief Business Innovation Officer Luca Pronzati will discuss the value of these immersive experiences, and how they can be applied across industries. The key is data and connected technologies relying on 5G and the cloud to create future-proof concierge services that travel with a user so they can always access a personalized experience. Each speaker will share insights and use cases that any company serving consumers can learn from to implement immersive experiences.
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Takeaways
- Approximately half of all companies today are using real-time data to provide automated personalization. There is room for improvement.
- Connected technologies can provide consumers with a customized experience that manages to be immersive, unique and familiar at the same time
- AI platforms are expanding to the tourism industry, an application that can revolutionize travel and offer hospitality stakeholders a competitive edge
Speakers
- Jason Johnson, Director of User Experience Design, HARMAN, a Samsung Company
- Luca Pronzati, Chief Business Development Officer, MSC Cruises
Organizer
Jorah Huntington, Associate Consultant, Text100
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