From Cat Ladies to Cat-repreneurs

Description:

These women are changing what it means to be a “cat lady.” Hear from women who left behind their jobs to launch successful cat-centric businesses, tapping into the multi-billion dollar pet industry. Susan Michals is the creator of CatCon, dubbed ‘the Comic-Con for cat lovers." Dorian Wagner started the most popular subscription box for cats, Cat Lady Box. Julianna Carella launched “Treatibles,” the first CBD pet treat company, and Colleen Wilson is an agent for cats with millions of followers.
How did they turn their love for animals into successful businesses? How did they come up with the purrfect idea and then make it happen? In SXSW's first panel dedicated to cats, these women will get furreal on how to make it in the pet industry.