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SXSW 2019

Nuance is the New Audience

It’s not enough to connect with audiences of different cultures through demographics, psychographics, and personas. Multicultural consumers are more nuanced and the media they use requires a deeper connection. Culturally aligned platforms need to understand their audience’s subtleties, speak to them in a way that rings true to their experiences, and serve relevant and convincing content. With a $3.2 trillion dollar spending power, multicultural audiences are setting the tone for media investments, content creation, and marketing efforts. This panel will explore how this audience is changing the media landscape. Learn why culturally aligned platforms and investments matter and how they generate opportunities for content creators and advertisers in underserved markets.

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  1. Why culturally nuanced platforms are changing the face of media and advertising.
  2. How these platforms are creating opportunities for untapped audiences & creators.
  3. The financial & social benefit of investing in multiple cultural platforms.



Alissa Jacques, Co-Founder, Shuga N' Spice Magazine

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Media & Journalism
  • Level: Intermediate
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