SXSW 2019

How You Can Use Airtable for Content Audits

Description:

Airtable makes it easy to build databases and spreadsheets—so easy you could use it to make a grocery list, but also so robust you could use it to build a CRM. Or, if you wrangle content, you could use it to make your content audits easier and more productive. A content audit is no small task, and it lays the foundation for broader content strategy efforts. With a conventional spreadsheet, it can be hard to get beyond page-level observations. Bringing that work into Airtable lets you get deep in the weeds of your content, and catalog your findings so you can move seamlessly to the next steps: drawing high-level conclusions, shaping content structure, and planning revisions. You can use Airtable for all things content strategy, and content audits are the perfect place to start.


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Takeaways

  1. How to conduct a content audit with Airtable to identify relationships and patterns in a big mess of content and quickly move into high-level findings
  2. Exercises and approaches for using content audit findings to drive design, strategy, and internal planning
  3. Templates for more content-strategy applications of Airtable, including content modeling, messaging hierarchies, and content migration

Speakers


Organizer

Holly Munson, Content Strategist, Think Company


Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Design
  • Track 2
  • Level: Intermediate


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