SXSW 2019
How You Can Use Airtable for Content Audits
Description:
Airtable makes it easy to build databases and spreadsheets—so easy you could use it to make a grocery list, but also so robust you could use it to build a CRM. Or, if you wrangle content, you could use it to make your content audits easier and more productive. A content audit is no small task, and it lays the foundation for broader content strategy efforts. With a conventional spreadsheet, it can be hard to get beyond page-level observations. Bringing that work into Airtable lets you get deep in the weeds of your content, and catalog your findings so you can move seamlessly to the next steps: drawing high-level conclusions, shaping content structure, and planning revisions. You can use Airtable for all things content strategy, and content audits are the perfect place to start.
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Takeaways
- How to conduct a content audit with Airtable to identify relationships and patterns in a big mess of content and quickly move into high-level findings
- Exercises and approaches for using content audit findings to drive design, strategy, and internal planning
- Templates for more content-strategy applications of Airtable, including content modeling, messaging hierarchies, and content migration
Speakers
- Holly Munson, Content Strategist, Think Company
Organizer
Holly Munson, Content Strategist, Think Company
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