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SXSW 2019

How the Human-Centered Business Eats Agencies

Executives are carrying conversations about Customer Experience and Human-Centered design from cubicles into boardrooms. These human-centered businesses are still using creative agencies...but for production rather than as strategic partners.

Creativity is becoming commoditized and Agencies are losing ground.

In response, Agencies are acquiring Consultancies, and Consultancies are acquiring Agencies. Strategy is the new creative, and design thinking practices are integral in being able to translate the needs and the priorities of these human-centered businesses into compelling creative.

In this talk, we’ll explain human-centered business practices, discuss how their agency needs have changed, and how agencies can evolve their practices to thrive in this new landscape.

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  1. What are human-centered businesses, and how are they different?
  2. What do they seek from agency partners?
  3. How can my agency thrive in this new landscape?



Tess Cooper, Project Coordinator & Community Manager, Perfect HQ

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Design
  • Level: Intermediate
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