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When Bad Names Happen to Good Startups

Multiple Zs tacked onto the ends of words, missing vowels, strange URLs. Each aspect of the weird-startup-name phenomenon points to a widespread challenge of launching a startup:

Naming is hard.

It's also insanely important. Identifying a name that fully captures your startup's narrative and inspires a spark of desire in your target will be one of the most taxing struggles you'll face as a founder (if not, you're probably doing it wrong).

Using case studies from 3 of the startups we've named, we'll explain our proven process for generating killer startup names, including the 5 types of names, the 5 crucial criteria for evaluating a name, why your URL doesn't really matter, and more.

Additional Supporting Materials




Patrick Woods, Director, a>m ventures

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