Voting period for this idea type has passed

When Bad Names Happen to Good Startups

Multiple Zs tacked onto the ends of words, missing vowels, strange URLs. Each aspect of the weird-startup-name phenomenon points to a widespread challenge of launching a startup:

Naming is hard.

It's also insanely important. Identifying a name that fully captures your startup's narrative and inspires a spark of desire in your target will be one of the most taxing struggles you'll face as a founder (if not, you're probably doing it wrong).

Using case studies from 3 of the startups we've named, we'll explain our proven process for generating killer startup names, including the 5 types of names, the 5 crucial criteria for evaluating a name, why your URL doesn't really matter, and more.

Additional Supporting Materials

Questions

Speakers

Organizer

Patrick Woods, Director, a>m ventures


Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.


Show me another