SXSW 2019
Using AR to Bridge the Online-Offline Retail Gap
Description:
Augmented Reality allows users to interact with virtual objects seamlessly in the real world. It has the power to enhance online and offline retail experiences, making it attractive to both shoppers and retail workers. By using AR in the digital shopping experience, product uncertainty is removed and conversion is increased. In store, AR can be used to provide product details, promotional displays, customer reviews and more. In this session we’ll discuss examples and opportunities for retailers to bring Augmented Reality into their retail strategy and tech roadmap.
Other Resources / Information
Takeaways
- How to incorporate Augmented Reality into a retail strategy
- How other retailers are using Augmented Reality
- Steps to develop a technical roadmap for Augmented Reality
Speakers
- Tricia Katz, Senior Software Engineer, Innovation, Outdoor Voices
Organizer
Tricia Katz, Senior Software Engineer, Innovation, Outdoor Voices
SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.
Add Comments