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SXSW 2019

Harnessing the Power of Data-Driven Storytelling

Understanding the connection between raw data and how you craft a narrative is key to any successful storytelling campaign. Applying that narrative to a communications strategy and bringing your story to life through striking imagery and visuals is paramount to reaching your target audience and inspiring them to take action. Often organizations struck by chicken-or-egg paralysis not knowing whether to begin with data or begin with story. Clarifying your goals will help you determine how to interpret your data and where to draw on it to enhance existing storylines while revealing new narratives. Identifying your narrative that provides this feeling and telling a compelling story is vital to growing your customer base to expand your impact and do more good.

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  1. Understanding which data is important to achieving your goals.
  2. Interpreting available data to develop a narrative + enhancing existing narratives with data.
  3. Strategically telling your story + using visuals to elevate your impact.



Stefani Drake, Founder + Lead Strategist, Drake Strategies

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Intermediate
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