SXSW 2019
The Evolution of Value
Description:
When we see the world value, we typically think of price. Yet when it comes to the consumer value equation, price is only half the math. As that value equation changes, how do we ensure brands stay worthy?
This session will probe questions about the future of delivering value: is it the gift of time, sensory stimulation, or about knowing customers better than their own families? Is it standing on a certain side of moral ground? And as we reach for higher forms of worth, how do we keep certain kinds of value from becoming synonymous with privilege?
In this session, we'll use psychology, brand research, culture, and our experience as brand leaders for Whole Foods Market to propose innovative ways of approaching value — and to help marketers navigate the new frontier of proving worth.
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Takeaways
- Ways to boost your worth in the consumer value equation, without ever talking about price.
- The temptations and dangers of an unbalanced value proposition.
- New, emerging, and less-obvious forms of value marketers and strategists should be thinking about now, not later — or it’ll be too late.
Speakers
- Anna Vlajkovic, VP, Group Strategy Director, MullenLowe
- Madhavi Reese, VP, Brand, Whole Foods Market
Organizer
Anna Vlajkovic, VP, Group Strategy Director, Mullen Lowe
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