SXSW 2019
Creating a Music Strategy for a New School World
Description:
Music has never been more important to how a brand exists in the world. But it has also never been more vast and complicated. For a brand marketer, or business exec - on the client side or agency side - it can be confusing and unclear where to start, who to turn to, and how to implement a music strategy that is not just "one note". It used to be about picking a song for a TV spot - now its about your full sonic existence. This means understanding who is out there and how to partner with them: the artists, the labels, the distribution platforms, the tech startups, and many more. In this session - learn from music strategists, brand VP's, and industry execs how to create a strategy that helps your brand live ubiquitously. And learn how to do so as a regular person, not a music insider.
Additional Supporting Materials
Takeaways
- YOU, not the labels, not the artists, not the platforms, can and must craft a unique and own able music strategy for your brand or business.
- The differences between the variety of music entities, what they want from brands and partners, and how you can best partner with them.
- How to harness your brand purpose and then authentically translate that into a music strategy that lives in a bigger way than one song in a TV spot.
Speakers
- Erin Swenson Gorrall , SVP, Head of Communications Planning , MediaHub MullenLowe
- Kara Wallace, VP Brand Marketing, Royal Caribbean
- Kaitlyn Sheehan, Strategist, Columbia Records
- Gabe McDonough, Founder, Music and Strategy
Organizer
Erin Swenson Gorrall , SVP, Head of Communications Planning , MediaHub MullenLowe
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