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SXSW 2019

A Language for Innovation

Pilots, divers, firefighters or surgical teams can’t afford misunderstandings. Neither can organizations when trying to innovate to survive. The former use strict language codes to avoid fatal miscommunication. For some reason, the latter don’t. In our session we will introduce a product innovation language that lowers the risk of innovation failure significantly, and we will show how companies can learn and adopt it.

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  1. Why organizations need an innovation language to survive.
  2. How an innovation language actually works.
  3. How top management or people in charge of innovation can learn and teach an innovation language.


  • KP Frahm, Head of Innovation Management, dpa
  • Wolfgang Wopperer-Beholz, Sense-maker & Facilitator, Product Field GbR


KP Frahm, Head of Innovation Management, dpa

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Tech Industry & Enterprise
  • Level: Intermediate
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