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SXSW 2019

The future of interactive cinema

In recent years, the film industry has seen a number of emerging technologies that encourage the viewer to participate in the story itself. Can the collective experience of the movie theatre be enhanced by multioptional storytelling? Or is there a need of a physical experience through virtual reality and robotics technology? Two Swiss artists and entrepreneurs have found with ‚Somniacs‘ and ‚ctrl movie‘ very diverging answers, on how an interactive cinema could look like. Based on their practice, we will engage in an interactive talk, experts and the audience to investigate what the future holds for interactive entertainment.

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  1. Let's define what the language and narratives of this new evolving storytelling canvas eventually will be.
  2. Let's discuss how the cinematic experience for the viewer can be transformed through technology.
  3. Let's explore the limitation and constraints of these technologies and find out, what it takes to become a standard in film experience.



Nicola Ruffo, Head of Public Programs, Swissnex SF

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Film & TV Industry
  • Level: Intermediate
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