SXSW 2019
The Power of Prototyping for Entrepreneurs
Description:
Ideas for tech products are everywhere, but only a few get funded and built. How can your idea/product be one of the few that makes it? The answer: build a prototype that brings your ideas to interactive life and allows you to get immediate feedback from potential customers, stakeholders and investors. But what goes into a prototype? Join a panel of experienced and first time entrepreneurs who have successfully leveraged using prototypes to find customers, investors and product/market fit. Each panelist has used different prototypes, from a lightly interactive set of concept art to a fully-interactive, stand-alone version for customer research. Most importantly, the prototypes are cheaper, faster and better than pitch decks, delivering real-world results in a fraction of the time.
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Takeaways
- A prototype is the fastest, easiest, cheapest way to find out if your market really wants your product and whether anyone will fund your idea.
- Prototypes come in all forms, but simplicity is the key to conveying your product idea/features with little additional explanation.
- If there is information you wish you knew, there is no better way to get that information than exposing customers to an early version of your product.
Speakers
- Frank Coppersmith, CEO, Smarter Reality
- Quoc Tran, CTO, Smarter Reality
- Taison Seneewongs, Founder, Prime Pick
- Amy Karpan, Founder, Amy's Closet
Organizer
Frank Coppersmith, CEO, Smarter Reality
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