SXSW 2019

The Power of Prototyping for Entrepreneurs

Description:

Ideas for tech products are everywhere, but only a few get funded and built. How can your idea/product be one of the few that makes it? The answer: build a prototype that brings your ideas to interactive life and allows you to get immediate feedback from potential customers, stakeholders and investors. But what goes into a prototype? Join a panel of experienced and first time entrepreneurs who have successfully leveraged using prototypes to find customers, investors and product/market fit. Each panelist has used different prototypes, from a lightly interactive set of concept art to a fully-interactive, stand-alone version for customer research. Most importantly, the prototypes are cheaper, faster and better than pitch decks, delivering real-world results in a fraction of the time.


Related Media


Takeaways

  1. A prototype is the fastest, easiest, cheapest way to find out if your market really wants your product and whether anyone will fund your idea.
  2. Prototypes come in all forms, but simplicity is the key to conveying your product idea/features with little additional explanation.
  3. If there is information you wish you knew, there is no better way to get that information than exposing customers to an early version of your product.

Speakers


Organizer

Frank Coppersmith, CEO, Smarter Reality


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Entrepreneurship & Startups
  • Track 2
  • Level: Intermediate


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