SXSW EDU 2019

Parent Engagement: From Stone Age to Digital Age

Description:

Learn about a new model for reaching parents of children ages 0-8 who no longer rely on one source of information about parenting. Start Smart Texas and Bright by Text are reaching parents with free and easy parenting advice the way they want to be reached, via text and social media. Start Smart Texas offers a database of high-quality parenting tips and research that are platform agonistic and can be used in a variety digital and non-digital media, including mobile, social, web and face-to-face.


Related Media


Takeaways

  1. Learn how Start Smart Texas reaches and engages hard-to-reach parents of children ages 0-8 with free and easy parenting tips.
  2. Learn about strategies Start Smart Texas uses to encourage peer-to-peer learning by promoting free family events.
  3. Learn how Start Smart Texas uses locally-targeted text messages to successfully build community collaboration in the early childhood space.

Speakers


Organizer

D'Ann Welch, Director, Texas Education Agency


Meta Information:

  • Tags: edtech, parents
  • Event: SXSW EDU
  • Format: Panel
  • Track: Early Learning
  • Session Focus Area
  • Level: Deep Understanding


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