User Design is Dead
User centered design is dead. Yes, we said it. And we meant it.
It’s not that we’re anti-users, of course. User centered design is critical to the success of most—if not all—products. As product designers we obsess over user experience every day. But the user is just one piece in a large and complicated puzzle which is the product journey. Other pieces are made up of many stakeholders that contribute to a product’s ultimate success—from caretakers to decision makers, retailers to manufacturers. If anyone in the chain has a poor experience, your product’s success is put at risk. So let’s start a battle: user centered design versus stakeholder-centered design. Join us and we promise to challenge your perceptions on user design through examples of companies managing all stakeholders.
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Additional Supporting Materials
- Let’s unpack the process of understanding stakeholder needs and then integrating those needs into the product-development process.
- Learn how to map out every step of the product journey and identify the stakeholders. What questions should you ask? We’ll tell you.
- Requiring input from all key stakeholders rather than from a single type of user leaves you with a bonus—more types of people to learn from!
Jessica Pantages, Marketing , M3 Design