SXSW 2019

The Business of Making People Feel Good

Description:

From high-profile philanthropic initiatives to offering a platform that drives human connection, to building a brand centered on advancing health and wellness, this panel of female entrepreneurs and executives — who are in the business of making people feel good — will delve deeper into what, why, and how creating positive, feel-good initiatives within a for-profit business model not only increases your bottom line but yields long-lasting results for employees, consumers, and shareholders.


Additional Supporting Materials


Takeaways

  1. *Why* feel-good initiatives — in the context of a for-profit business — is not a zero-sum game.
  2. *What* feel-good initiatives can do for your brand.
  3. *How* to implement feel-good initiatives into your own business model.

Speakers


Organizer

Marisa Tom, Director of Integrated Marketing, milk + honey


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Style & Retail
  • Track 2
  • Level: Beginner


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