SXSW 2019

The IP Ecosystem: Why it Matters to You


Have you ever wondered how and why intellectual property affects you? IP is pervasive part our world, and whether you know it or not, you are part of the IP ecosystem.
Understanding the system it vital, whether you’re creating music, starting a business, or even using social media.
Without protection of ideas, businesses and individuals would not reap the full benefits of their inventions and would focus less on research and development. Similarly, artists would not be fully compensated for their creations and cultural vitality would suffer as a result.
Director of the United States Patent and Trademark Office Andrei Iancu will discuss how the USPTO is working to strengthen and stabilize the IP ecosystems that fuel innovation, and what roles we all play within that system.

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  1. The intellectual property system of affects us all
  2. The IP ecosystem must be strong, stable, and predictable
  3. Intellectual property fuels innovation, which in turn drives economic growth


  • Andrei Iancu, Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office, U.S. Patent and Trademark Office


Julianne Metzger, Public Affairs Specialist, U.S. Patent and Trademark Office

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Entrepreneurship & Startups
  • Track 2
  • Level: Beginner

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