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SXSW 2019

Promises & Pitfalls: Three Bootstrapping Stories

Access to funding is one of the biggest challenges for entrepreneurs just starting out. And this is especially true when seeking external capital in the very early stages of bringing an idea to life.

For many, bootstrapping is a necessity; For others, it is a choice. And as rewarding as it can be to self-fund your company, the road of bootstrapping can also be a risky endeavor fraught with pitfalls.

In this session, you’ll hear three founders tell the story of how they bootstrapped their own businesses, ranging from early-stage experience to multi-company success.

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Related Media


  1. How do I know if I should bootstrap my own business idea?
  2. What are some alternative ways I could self-fund my business outside of loans and investors?
  3. What are some pitfalls I should avoid as I start down the road of bootstrapping?



Annie Hardy, Founder and Managing Director, zeet insights

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Entrepreneurship & Startups
  • Level: Beginner
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