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SXSW 2019

Brand-NGO Collaboration for Sustainable Cities

Urban centers of all sizes are being challenged by overcrowding, increasing pollution and overtaxing of infrastructure. Today, cities are welcoming collaborations between brands and NGOs to develop innovative solutions that address environmental challenges, while also improving overall quality of life. Through its Global Forestry Initiative, UPS partners with leading environmental organizations such as Arbor Day Foundation to promote conservation. Forests are recognized for their critical role in maintaining biodiversity worldwide, but the impact of trees in cities is underappreciated. Cities are currently studying the role of trees on the wellbeing of residents. This session will highlight the innovative discoveries and lessons emerging from Louisville, Washington, DC, London and more.

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  1. City-Brand-NGO collaboration is critical to building innovative new solutions that address urban challenges and create a healthier quality of life.
  2. Cities must make data-driven policy decisions and work with brands and NGOs to evaluate and test solutions in advance of full-scale deployment.
  3. The impact of trees in cities and towns is often underrated and underappreciated for the role they play in enhancing human health and wellness.


  • Crystal Lassiter, Senior Director of Global Sustainability and Environmental Affairs, UPS
  • Dan Lambe, President, Arbor Day Foundation


Samantha Joseph, Account Manager, Cone Communications

Meta Information:

  • Event: SXSW
  • Format: Dual
  • Track: Cities, Government & Politics
  • Level: Beginner
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