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SXSW 2019

Intrepreneur: I Turned My Day Job Into A Startup

Pursuing a new business idea may not mean quitting your day job. With the right support from executives, entrepreneurial employees can become intrepreneurs—concepting and launching new products, and even launching new a business.
Campus Sonar, a specialized social listening agency, launched in 2017 through intrepreneurship at Great Lakes Higher Education Corporation. Liz Gross shares her 5-year path from social strategist to founder. It wasn’t a straight path, but the outcome is a win-win for her, her company, and their customers.
Lessons learned will inspire innovative professionals to consider intrepreneurship as an alternative to launching their own startup. Executives will learn how to attract, retain, and nurture entrepreneurial employees who continually add value to the business.

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  1. Intrepreneurship is a viable alternative to independent startups, providing founders steady income, economies of scale, and resources to fund ideas.
  2. Successful intrepreneurship requires a passionate, invested founder; a model for developing ideas; mission and vision aligned with the parent company.
  3. Attract and retain intrepreneurs by rewarding intrinsic motivation and achievement, communicating values and vision, and building innovative teams.



Liz Gross, Founding Director, Campus Sonar

Meta Information:

  • Event: SXSW
  • Format: Solo
  • Track: Entrepreneurship & Startups
  • Track 2
  • Level: Intermediate
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