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SXSW 2019

Women Who Market to Women: We're Still Feminists

The Women Who Market to Women meetup is designed to bring together creative women in marketing who specifically find themselves developing messages to target other women. We will discuss the challenges inherent in marketing to women, such as the razor thin edge we walk between sharing great, creative messaging and playing into deeply entrenched misogynistic ideals that have inspired generations worth of insecurities.

And we’ll talk about how we can keep doing better as marketers and feminists.

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Takeaways

  1. How can we market to women ethically?
  2. How can we stay true to our feminist ideals while striving for success in the male-dominated space of marketing and advertising?
  3. How can we best use our persuasive powers for the good of women everywhere?

Speakers

Organizer

Gillian Singletary, Copywriter, Gillian Singletary

Meta Information:

  • Event: SXSW
  • Format: Meet Up
  • Track: Brands & Marketing
  • Level: Intermediate
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