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SXSW 2019

Making Retail Relevant in a Digital Disruption Age

As e-commerce drives disruption through traditional retail, how can bricks and mortar retailers and brands themselves disrupt to drive new conversations, connections & commerce? Michelle Terry Global CMO of Treasury Wine Estates will share how they hacked the wine aisle with Augmented Reality, appealing to millennial shoppers and creating valuable new relationships and sales. Sean DallasKidd of J. Walter Thompson believes brands and retail must adapt or die in the new digital economy. A major US retailer will share how they see consumer-led innovation and tech as critical to staying competitive as a bricks and mortar retailer. The moderator is Zara Stone a multimedia journalist on topics around the convergence of tech & culture for the likes of Forbes, The Atlantic and The Washington Post.

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Takeaways

  1. How digital innovation can be used to engage new consumers to discover and explore even the most complex categories.
  2. How retailers and brands can create experiences that last much longer and can be much more meaningful than just the moments spent in the store itself.
  3. How bricks and mortar retailers can innovate to reawaken a generation of shoppers for whom e-commerce is the new normal.

Speakers

Organizer

Peter Randeria, Global Business Director, J. Walter Thompson

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Level: Intermediate
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