SXSW 2019

Demystifying the Fandom Phenomenon

Description:

The entertainment ecosystem has evolved and audiences are more fragmented than ever. How can creators and distributors super-serve their fandom-based audiences? What does fandom even mean in 2019? This session will bring together streaming experts to address the power of the fan community, share best practices for servicing your fandoms, and examine how to satisfy users with infinite choices.

Related Media

Vimeo Video

Takeaways

  1. How can creators and distributors super-serve their fandom-based audiences?
  2. What does fandom really mean in 2019?
  3. How powerful are fandom audiences and how can you capture their attention when they have infinite choice online?

Speakers

  • Arlen Marmel, General Manager, VRV, Ellation
  • Bryan Graham, Deputy Director of Social Moments , Bleacher Report
  • Ryan Penagos, Vice President & Creative Executive, Marvel New Media , Marvel
  • Laura Prudom, Executive TV Editor, IGN

Organizer

Bianca Doria, Manager, Corporate Media Relations, Ellation

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Beginner
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