Brand <3 UX: Create Experiences Beyond Touchpoints

Description:

Interacting with a strong brand is like reading a good story. And if every brand is a story, every interaction is a storyline – whether it’s a landing page, app, newsletter or chatbot. That's why brand values, storytelling, copywriting and user research have never been more important for UX design. As customer journeys become more fragmented, it is our job to ensure brands are telling a consistent story across multiple touchpoints.
What’s more, it’s up to us to make sure that those stories are clear, interesting, and human. In this fast-paced workshop we will explore and teach you powerful tools and best practices that will help you do this for your own brand. Besides theory and exercises, there will be role-playing, sketching and more. Join our workshop and make your brand come alive!