Designing for the Forgotten: Impact Behind Empathy

Description:

So, this one goes like this: a Catalonian researcher, a German sociologist, a Spanish entrepreneur and a Peruvian business guy walk into a bar in Antioquia, Colombia…. Well, not really, but close enough! Since our eagerness and curiosity has led us to experience some amazing journeys around the globe in the search for a common goal: design great services for people from very diverse contexts. We want to share some thoughts on some challenges we’ve faced when designing solutions for people that have been usually left out or misunderstood, whom we’ve called the “forgotten”: from a single working mom in Peru or a community leader in Nepal to a blind senior citizen in Spain, they all have very inspiring stories that enrich our perspectives and help us create better, more inclusive, more human.