How Blockchain is Disrupting Entertainment
For the entertainment industry, the transparent and immutable nature of the blockchain means that it can revolutionise the storage and distribution of content: whether that’s the media itself, the rights and IP around that media, or the access and payments associated with it.
In this panel session, we’ll look at how blockchain can link event ticket to unique identifiers to provide more security around access control, offer rights-holders and artists extra controls over secondary market resales (including access to a proportion of revenues), and tackle unethical behaviours in the secondary ticketing market to make fan experiences more fair.
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- Blockchain can act as a immutable source-of-truth for ticket ownership, securing identification and improving internal operational transparency.
- Blockchain can eradicate unethical practices in the secondary market, giving fans a fairer deal & offering artists a proportion of secondary revenues.
- Blockchain can create active, collaborative, engaged communities made up of fans, artists and ticketing suppliers, all incentivised to cooperate.
Natalie Guest, Content Marketing Manager, Aventus