85 Years of Pivoting to Readers Revenue

Description:

Subscription-based paid content is just one tactic in a comprehensive business strategy. Unfortunately, too many publishers don’t see it as a tactic; they view it as the strategy. Pivoting to subscriptions is a move born, not out of consideration for target audiences, but purely out of desperation. But not for Libelle, the oldest women media brand of the Netherlands, which has a track record of making readers revenue for 85 years. 90% of our turnaround is based on readers. The subscription model and other revenue streams are going strong for years. We show how the oldest women media brand of the Nederlands is surviving the digital age with the ongoing pivot to readers revenue.