SXSW 2019

Video Marketing 101

Description:

From choosing a non-diverse cast to not tagging your YouTube channel correctly, a lot of brands miss the mark when it comes to using video in their online marketing strategies. Most brands feel that when you hit the mark it's a great investment, but when you don't, it's a waste of money. This panel will talk about what brands are doing wrong in their video marketing strategies and what the future of using this medium looks like. What is the future of VR and AR? Should I host my videos on YouTube or Vimeo? Why do people keep saying my video content isn't dynamic? This panel will explore ways you can waste less time and money when choosing to include video content in any of your marketing strategies.


Other Resources / Information


Takeaways

  1. How to get users to watch and engage with your video content
  2. How to strategically plan video shoots in order to make your content work harder
  3. What your brand should be thinking about in regards to the future of video content (VR, AR, etc.)

Speakers


Organizer

Madison Scullin, Marketing Manager, T3


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Brands & Marketing
  • Track 2
  • Level: Beginner


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