SXSW 2019
Mastering Talent Digital Marketing
Description:
Today, the competition to hire the best of the best is at its height. To do this, corporate storytelling must extend beyond traditional mediums like websites and newsletters. We must go where candidates are, leveraging the tactics and tools traditionally used by digital marketers. This session will teach you how to effectively and efficiently use social media and digital marketing strategy to cultivate, connect, and hire top talent.
Other Resources / Information
Takeaways
- How to effectively and efficiently use social media and digital marketing strategy to cultivate, connect, and hire top talent.
- How to tell effective and compelling stories in today's digital climate.
- How to create a social media strategy that meets and attracts top candidates where they are at.
Speakers
- Austin Graff, Talent Marketing Manager, The Washington Post
- Christina Ayala, Team Leader, Talent Acquisition, Southwest Airlines
- Christy Childers, Employee Brand Manager, North America, Facebook
- Liv Longley, Director, Recruitment Marketing, Salesforce
Organizer
AUSTIN GRAFF, Talent Marketing Manager, The Washington Post
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