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SXSW 2019

Anti-Problems for Inclusive Design

The anti-problem is a critical thinking method that defines constraints by "understanding the opposite". In this workshop, you'll experience first-hand how a scrappy team successfully used the anti-problem method to design a respectful, user-centered experience from a business case diametrically-opposed to users.

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  1. Actively practice a time-tested method to overcome creative block.
  2. Gain insight into inclusive design practices.
  3. Create a personal plan for applying inclusive anti-patterns to your own design practice.


  • Devin O'Bryan, Creative Director, Bundle, IBM
  • Andrea Young, Service Designer, IBM


Devin O'Bryan, Creative Director, Bundle, IBM

Meta Information:

  • Event: SXSW
  • Format: Workshop
  • Track: Design
  • Level: Beginner
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